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Yes! Its Denim season again, though Denim never really “leaves us” we have had a way longer than “normal” (whatever this word means anymore) break from it. Athleisure and normcore have been the longest lasting trend & lifestyle pivots.

All of us having collectively gone through life changing years 2020 to 2022.


For us here at GoodFriday, we have always defaulted to Denim in our own unique cycle. It is a classic, that never loses its appeal.

We love how this fabric can be manipulated into almost whatever you want it to be.

How it can present itself in the humblest of textiles but can be elevated in wash, finish, stitching or embellishment to the most luxurious yet understated statement.


You just can’t go wrong with Denim, period.






We are in the thick of summer this side of the world and the thing with South African summer is that middays become almost unbearable and you are constantly dripping with sweat and this of course begs the all-important question… what to wear?

It’s difficult to glide into the new year cool calm & collected when you are constantly a dripping hot mess.

My go to in this time of glorious sunny desperation is my all-time best

The Supreme White Shirt

It is the epitome of cool, calm, collected, effortless style.

The most important thing for me when I buy/make my shirts:

Firstly, and probably most crucial is

Fabric, a cool crisp cotton poplin or light weight cotton voile

(Cotton properties: breathable, cool to wear, comfortable and soft against the skin

Secondly its the fit, not tight and smothering the body but elegantly flattering, I personally lean entirely on the 2 sizes bigger than your normal t-shirt size boxy fit.

Any way you wear it, you are bound to look effortlessly put together (despite the weather)

a piece that defies time and trends.



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